Kraft Dinner–April 2024

The creative brief for this project was created by Kraft Dinner: the brief asked to create a brand activation that speaks to older Gen Zs and Millennials by connecting what they care about in culture, and showing them that KD is there for them whenever they need some reassuring comfort. I decided to create animated advertisements that depict a fight sequence: including the champion of mac n cheese, KD, being challenged by other instant noodles and instantly destroying them. The ads are meant to be eye-catching, and lean into
Gen Z humour and internet culture. I really wanted to make people laugh with the comedic timing and sound effects in my ads, and I think I achieved this goal when I presented them to my fourth year advertising class, and received lots of hearty laughs.