Rocky Mountain Soap Company–March 2023, revisited February 2024

The purpose of this project was to create a series of illustrations that symbolize a chosen brand. I chose and researched the Rocky Mountain Soap Company, where I figured out their values as a brand. RMSC makes all natural soap and skin care products that are safe for people and the environment. They pride themselves in using locally sourced, minimal ingredients, as well as sustainable packaging. I was really interested in doing some branding for RMSC because they are a Canmore based company, which is where I’m from! I researched their audience as well, which includes people who want to live a healthy lifestyle, who are conscious about their impact on the environment, and wish to have minimal impact, and are invested in living clean and sustainably. Many people in Canmore like to live this lifestyle—very active people, rock climbers, mountain bikers, etc. Altogether, RMSC’s values and their audience’s values inspired my illustrations for their brand: the imagery is simple and clean, and reminds you of their colourful and natural soaps. The illustrations would be used as indoor displays in their stores.

I revisited this project in my final year of university, where I made them into simple, hand-drawn animations that I believe elevated the simple and natural ambiance that the brand wishes to achieve.